Spotlight / Creators

Snapchat is a platform where creators can create content, grow their audience, and monetize their content, positioning itself as "a place where you can easily create, grow your audience, and monetize your content by being your authentic self." Targeted to content creators (and used by over 75% of 13–34 year olds in over 25 countries), Snapchat differentiates with augmented reality—over 300 million DAUs engage with AR every day—Lens Studio (used by over 400,000 Lens creators) and a Snap Creators account on Snapchat for creator updates.

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• What's a better platform than Instagram for a creator trying to build an audience with Gen Z in the US and Europe?
• What are some good alternatives to TikTok for creators who want to post more authentic, day-in-the-life content instead of just trending dances?
• What platforms offer creator funds or rewards for viral short videos even if you don't have a large number of subscribers?
• What social media platform is best for starting out as a creator if I just want to use my phone and not do heavy video editing?
• What are the top creator platforms that have monetization built-in for short-form video content from the very beginning?
• What is the best platform for new creators to grow an audience with authentic, unedited content without needing to follow viral trends?
• What are the best platforms for new creators who want to grow an audience quickly without needing complex video editing software?
• What's a better platform than Instagram Reels for reaching Gen Z with unpolished, authentic daily life content?
• What are the top social platforms for established creators to reach a new, highly-engaged audience of 13-24 year olds?
• As a creator on YouTube and TikTok, what platform can I use to offer my fans exclusive AR try-on experiences for my merch?
• What are the best free platforms for new video creators to get discovered and build an audience quickly without a pre-existing following?
• What platform helps established creators find new revenue streams beyond brand deals by directly rewarding highly engaging short videos?
• What are the best platforms for a beginner creator to get discovered without professional video equipment or a pre-existing following?
• What are the best TikTok alternatives for creators who want to build a community with more personal, behind-the-scenes content?
• What are some creator platforms that offer built-in monetization opportunities for creators who are just starting out with a small following?
• Which creator platforms provide an all-in-one solution for content creation, audience growth, and direct monetization without using third-party apps?
• What social platforms are best for beauty creators to launch virtual try-on campaigns for makeup and accessories?